b'EnVogueW omen have long played an important role inCCL Golf Shop has grown by an astounding 278 percent over the the development of the game of golf. Famously,same 10-year period. young Mary, Queen of Scots was credited in theThis significant merchandise growth has come from following 16 thcentury with the introduction of the concepttrendsthe rise in popularity of athleisure wear, for sure and of caddies. And British golfer Issette Miller, the first secretary oflistening to a member audience wider than just our avid lady golfers. the Ladies Golf Union, is cited for creating the first golf handicapCCL Merchandise Manager Kaycee Voss is doing a phenomenal job of system in 1893.studying fashionnot just golf fashionand getting out in front of Unlike many private clubs where access to golf has beenthe market for our members.historically restricted or limited for women, the Country Club ofI do have to mention that the greatest single impact on womens Lincoln has always embraced it.golf at our club came from making it a priority to host The Tradition In 2024, we celebrate that women arent just welcome on the golfWomens Member-Guest into the weekend instead of relegating play course, they are in high fashion and the fastest growing populationto weekdays only. I believe the ladies recognized at that point how in the game! important they are to us. Over the past 10 years, CCL womens golf rounds have increasedThe CCL Golf Staff has taken sharper aim at creating more events by over 20 percent, says CCLs Nick Muller, PGA Director of Golf.geared toward the social aspect of golf. This has promoted more And an even bigger testimony to golfs popularity among womenengagement and helped remove some of the intimidation factor is the investment that recognized clothing brands have made in thethat naturally exists. Events like Girls Night Out and Lovebirds Date development of womens golf apparel. Spending by women in theNight, Muller says, are always a hit.GOLF| Nick Mullernick@ccl.cc'